Tuesday, 17 April 2012

Seems Everything's For Sale These Days- Even Your Eyes And Ears


A profit driven media production, commercial media is non-government funded whose business is made by generating audience; it survives or fails on its business success. Contrary to popular belief, the advertisers, not the viewers, are the customers in commercial media, and they’re all fighting for the most important item- you; your eyes, ears and easily swayed minds. The major consumers in this merciless media market include News Limited, Fairfax, APN, Nine entertainment co., Win, Ten, Southern Cross, as well as broader media network such as Telstra, Optus, Austar and Macquarie.

However, like when buying most things, commercial media comes with a care tag. However, rather than the usual “only hand washable”, these ‘rules of care’ protect it from crinkles or tears with implications such as the Ethical Wall which separates advertising and sales from the editorial aspect. Commercial media must also abide to the formal state requirement, legal prescription, stat oversight and statutory.

But, like your favourites leather coat they seems so inviting and warm, yet turn out to be synthetic with dodgy hems and even dodgier protection against the harsher months, commercial media has it’s downsides. Based on tabloidization and the desire to please, it can become corrupt, poorly constructed and allow it’s desire for profit to override it’s social responsibility.

Though commercial media seems like the most dazzling sparkly top, it seems one tug of the threads can lead to a floor full of sequins.


 Picture Source: http://itsfreetof.blogspot.com.au/2010_10_01_archive.html 

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